MINI BRAND QUESTIONNAIRE Name * First Name Last Name Business Name What is your business? What is the big dream and vision long term ? How do you WANT TO position yourself in terms of affordability? Budget Affordable Boutique Expensive Luxury Who do you want to attract and what age bracket are they ? How do you want to be perceived to your clients/customers? VISUALS: Official name and meaning ? Tag lines/ Phrases or descriptors to include? Caps Preference ( CAPS, Title Case, lowercase) Font Preferences ? Logo Style ( Illustration based, Type Based) Illustration ideas? Colour Palette ideas FINISHING UP: Where will your brand be used ? Is there anything you would like me to know before I start? Prompt to remember to send inspiration. If any ( Pinterest, Instagram, photos, colours & anything you love) Thank you!
