BRAND DISCOVERY Take your time and fill out this form as detailed as possible. This information is an important step behind the strategy of your business!Don’t forget to think big! “People don’t buy what you do they buy why you do it” - Simon Sinek Name * First Name Last Name Business Name? Tell me about you and where your life and business is at? * What is your business and why did you start? What is the big dream and vision long term ? What are your personal and business values? what words would you use to describe your vibe? What are your core offers? What makes you money? POSITIONING: Who do you CURRENTLY position yourself in terms of affordability? Budget Affordable Boutique Expensive Luxury How do you WANT TO position yourself in terms of affordability? Budget Affordable Boutique Expensive Luxury What clients or customers do you currently attract? Who do you want to attract and what age bracket are they ? THE VIBE: If your brand was a person how would you describe them? How do you want to be perceived to your clients/customers? How would you like your brand to be experienced by your clients and customers? After watching the TED Talk please answer: Your WHAT? (what do you do) Your HOW? ( How do you plan on doing it) Your WHY? (why are you doing what you do) VISUALS: Official name and meaning ? Tag lines/ Phrases or descriptors to include? Caps Preference ( CAPS, Title Case, lowercase) Font Preferences ? Logo Style ( Illustration based, Type Based) Illustration ideas? Colour ideas, Pattern or texture ideas FINISHING UP: Where will your brand be used ? Is there anything you would like me to know before I start? Prompt to remember to send inspiration ( Pinterest, Instagram, photos, colours & anything you love) Thank you!
